Vision | Aksyon

Our VisionREVOLUTIONIZING STUNTS & ACTION DESIGN

The entertainment industry has evolved significantly since the late 1990s—films are now digital, practical effects blend seamlessly with CGI, and editing has transitioned from physical splicing to advanced software. At AKSYON, our forward-thinking vision keeps us at the forefront of innovation in stunts and action design. We aim to level up action scenes in Philippine cinemas and teleseryes, empowering stunt performers to grow and gain the respect they deserve within the industry.

Meet Our Team

Ruru Madrid: Co-Founder of AKSYON

José Ezekiel Misa Madrid, professionally known as Ruru Madrid, is a distinguished Filipino actor, singer, model, and host. Born on December 4, 1997, in Zamboanga City, Philippines, Ruru has become a prominent figure in the entertainment industry, particularly within GMA Network.
Wikipedia

Career Highlights

Ruru's rise to fame began with his participation in the reality talent search "Protégé: The Battle For The Big Artista Break." He gained widespread recognition for his portrayal of Ybarro/Ybrahim in the 2016 remake of "Encantadia," a role that showcased his versatility and commitment to his craft.
Wikipedia

In 2022, he starred as the titular character in "Lolong," a primetime action-fantasy drama series that further solidified his status as a leading man in the industry.
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Role in AKSYON

As a co-founder of AKSYON, Ruru Madrid brings his extensive experience in action roles to the forefront. His firsthand knowledge of the demands and intricacies of performing in high-stakes action sequences positions him uniquely to elevate the quality of stunt work in Philippine cinema and television. Ruru is committed to enhancing the respect and recognition of stunt performers, ensuring they receive the acknowledgment they deserve for their contributions to the entertainment industry.

Personal Insights

Beyond his acting career, Ruru is passionate about Filipino action cinema. He has expressed admiration for classic Pinoy action films, reflecting his deep appreciation for the genre and its impact on audiences.
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Through AKSYON, Ruru Madrid continues to inspire and lead initiatives that aim to transform the landscape of action design in the Philippines, fostering a culture of innovation and respect within the industry.

Bianca Umali: Co-Founder of AKSYON

Maria Isadora Bianca Soler Umali, known professionally as Bianca Umali, is a distinguished Filipino actress, singer, dancer, and television host. Born on March 2, 2000, in Parañaque, Philippines, Bianca has been a prominent figure in the entertainment industry, particularly with GMA Network.
Wikipedia

Career Highlights

Bianca's career commenced at the age of two as a commercial model, featuring in advertisements for brands like EQ Diapers and Nestle Ice Cream. She transitioned to acting in 2009, joining GMA Network and hosting the children's show "Tropang Potchi." Her notable roles include portraying Lawiswis in "Mulawin vs. Ravena," Crisanta in "Kambal, Karibal," and the titular character in "Sahaya." In 2023, she starred as a daughter of the earth goddess in the upcoming spin-off series "Encantadia Chronicles: Sang'gre."
Wikipedia

Role in AKSYON

As a co-founder of AKSYON, Bianca Umali leverages her extensive experience in action roles to enhance the quality of stunt work in Philippine cinema and television. Her dedication to her craft and her commitment to elevating the standards of action scenes reflect her passion for the industry. Bianca's involvement in AKSYON underscores her dedication to fostering innovation and respect within the entertainment sector.

Personal Insights

Beyond her acting career, Bianca is a recording artist, having released singles like "Kahit Kailan" and "Itigil Mo Na." She is also a World Vision Ambassador, actively participating in campaigns that support education and child welfare.
World Vision Philippines

Through AKSYON, Bianca Umali continues to inspire and lead initiatives that aim to transform the landscape of action design in the Philippines, fostering a culture of innovation and respect within the industry.